When we heard that the musical Hair was coming to…
This past weekend, we had the good fortune to be invited to the launch party for a limited edition bottle of Rhum Clément V.S.O.P. that was being released to mark the brand’s 125th anniversary. Rhum Clément is a high end rum brand that produces rhum agricole, a type of rum produced on the island of Martinique using sugar cane juice – as opposed to molasses, which is typically used when producing rum elsewhere in the world. Cane juice rums from Martinique are labeled “AOC Rhum Agricole Martinique” because French (and European) law allowed a designation called “Appellation d’Origine Contrôlée” (this same designation is applied to wine and other products) for rums produced on the island of Martinique that meet certain local standards.
The brand hired renowned street artist JonOne to design a custom bottle for their aged Rhum Clément V.S.O.P. and he put on a live show at the Fabien Castanier Gallery in Culver City. It was fun to watch the artist at work – and to sample some delicious rum drinks while we did!
We posted all about the event, along with lots of pictures, over at Modern Tiki.